The following video is the first of a series which initiated a speculative research process into the question of 'what is modern?' The short project was produced in groups of two and is composed of 6 different sections that state the events, processes, devices, materials and cultural phenomena, which we believe to be modern. The investigation into what is modern starts to reveal a position from which the gen-y individual views the technological and social processes of our world.
1: The ever-decreasing value of privacy is a very contentious modern subject. The nature of our contemporary 'ism's' such as social media and the Internet are built on the ability to know what people are doing and why they are doing it. Without this invasion into privacy we would not be able to live in the way that we do now.
2: Disposability: plastic waist, the newest model, a materialist superficiality that is at the core of our modern consumerist society: how is architecture to play a role in the newest forms of reinvention?
3: Automation has been rooted in cultural growth for centuries. Automation. It makes processes more efficient, more accessible and more beneficial to people that consume these things.
4: Advertising is a modern medium with which we engage with on a day-to-day basis. It has permeated into almost every aspect of our decision-making ability and it is able to do this because it is modern. As a medium, it personalizes itself to suit us.
5: Graphene is set to revolutionize the manufacturing of uncountable products; particularly electronics as its inherent properties are far more conducive to our modern needs then any other material on earth.
6: A scene from Ferris Bueller's day off: "sometimes you just need to sit back and take a second to look at things": the modern phenomenon that we have to be conscious of taking rest to think independent of our surroundings and influences.